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- #HOW TO MAKE A THUMBNAIL FOR YOUTUBE VIDEOS 2014 HOW TO#
- #HOW TO MAKE A THUMBNAIL FOR YOUTUBE VIDEOS 2014 PROFESSIONAL#
Unlike a biological virus, which hijacks hapless cells no matter what their owners might want, these are infections you must decide to pass on.Ĭult objects and trends have, of course, been venerated in both high and low culture since long before the internet. To pass on a video or link is to become an evangelist for an instant cult: to gain the status of an initiate, complete with social capital and mutual LOLs. It marks the precise moment when the contents of your screen became grist to the mill of sharing, tribute, parody, discussion, action and social display.
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It’s a property of their audience: a description not of a particular object, but of the ways in which that object is used.Ĭonsider that immortal phrase of our age: “I have to show you something”. If almost every attempt to build common ground melts away under scrutiny, that’s because – no matter how much you might wish you could bottle and sell it – virality isn’t actually a property of these videos at all. It's different from years ago, when homemade videos or random, funny stuff from smartphone cameras were the hits." But even this is not quite enough to explain what makes a hit, thanks to one father’s strictly amateur assault on a laptop.
#HOW TO MAKE A THUMBNAIL FOR YOUTUBE VIDEOS 2014 PROFESSIONAL#
Talking to AFP, Allocca noted that "almost everything on the list this year was created by professional or creative talent for an online audience. You could argue that professional production is a strong contender for sine qua non. Silliness is more important – but not vital, given that both the Kony documentary and the jump from space are entirely serious. Visual excitement won’t do either, given that the year’s second-biggest hit features a single camera pointed at five people and a guitar. Similarly, although sex may remain the most powerful form of advertising, it barely features within this list. Comprehensibility can’t be essential either, unless the best part of a billion people have learned to speak Korean during in the last 12 months and nor can music or dancing, with the top ten divided evenly between speech and song. Brevity, for example, isn’t essential: four of the global top ten last five minutes or longer, and one lasts half an hour.
#HOW TO MAKE A THUMBNAIL FOR YOUTUBE VIDEOS 2014 HOW TO#
The billion dollar question is how: how to make your video “go viral”, spreading your particular slice of contemporary culture across the planet like a contagion.Īmid 2012’s bewildering eclecticism, perhaps the most revealing place to begin is not by looking at what successful videos are doing, but what they aren’t – a process that punctures several conventional wisdoms. “There are companies who spend millions and millions of dollars trying to… create these videos,” YouTube trends manager Kevin Allocca told the Wall Street Journal. With 72 hours of video uploaded to YouTube every minute, almost every moment of modern history is a cult waiting to happen. There was a presidential election too, although some netizens may only have noticed it thanks to the rap battle restaging.
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According to YouTube viewers, these were among the top trends of 2012 - one of which, Gangnam Style, has just passed one billion views. A horse-ride-miming Korean rap, a man in a pressurised suit falling approximately 40,000 metres, a father repeatedly shooting his daughter’s laptop at point-blank range, and a documentary about child soldiers and war crimes in Uganda.